BBC Launches Green Website

BBC Magazines, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation, has just launched BBCGreen.com.

Clearly they think there is a large audience on the web for more 'green' information and you will find a lot of it on the new site. They "...aim is to cut through the confusion surrounding environmental and ethical issues, and to help us live a sustainable lifestyle."

At the moment there are features on whether eco cleaning products really work, green transport and the issue of train versus plane, how green is your baby and a 60 second guide to greenhouse gases to name a few.

If you register with the site you can opt to receive a weekly e-mail full of environmental information and features. You can also set up your own action plan to reduce your carbon footprint.

The site is well laid out, easy to use and looks like it might have potential. Being part of the commercial arm of the BBC means that there is an element of cross promotion for their other 'products' and 'services' so you will find links to other green information on BBC TV and radio.

As a public corporation you don't set something up like this without doing your research and they found that a large proportion of Britain is "ethically aware, environmentally conscious", and that a sizable number of us are "conscientious consumers". However, it also showed that there is a lot of confusion and uncertainty about which sources can be trusted.

See what you think at www.bbcgreen.com If you register with them before the end of May you can be in with a chance to win a trip for two to Paris.