Swedish Bags of Fun

You know how you go to Ikea and always come away with more than you thought you needed!! Well you wont be coming away with any plastic bags, as Ikea is the first major retailer to abandon them completely.

They began their commitment to go ‘carrier neutral’ in their 15 UK stores by starting to charge for carrier bags and, at the same time, offering their blue ‘bags for life’ at a tiny price. Previously they had been giving away 32 million carrier bags a year. Consumers liked the new initiative and bag 'consumption' dropped to 1.6 million!!

So now, when you just pop in for some new napkins and come away with an entire room full of accessories – take your previously purchased big blue bag, or treat yourself to a new one there.

[Via The Observer]